Project: Metaverse POV

Date: Spring 2023

Task: Research the metaverse to better understand the buinsess landscape and its potnetial for advertiisng and marketing activities

Takeaways:

• Major tech companies are competing for dominance in this emerging digital landscape

• Successful brand initiatives already demonstrate measurable ROI (Nike, Chipotle, retail AR)

• Consumer personalization and digital identity drive engagement and spending

• Future growth hinges on digital sales, first-party data, and reaching attention-limited audiences

Skills Used: Market research, trend forecasting, visual storytelling, emerging technology evaluation, strategic analysis, presentation design