Brand Strategy Portfolio

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After 2 semesters in the Texas Creative Portfolio Program, where I worked as an Art Director and Copywriter, I found myself increasingly drawn to the brand strategy and consumer research aspects of advertising campaign development.

Following my summer internship with BSSP as a Media Analytics intern, I was awarded an extension, compensation increase, and transfer to the Strategy department to deepen my expertise in this field.

I continued working with BSSP throughout my senior year, gaining valuable hands-on experience. Below are several key projects I completed during my time as a Strategy Intern.

My contributions included helping lead the strategtic vision for the Fall 2024 ESPN Fantasy Football Camapign which generated a record breaking 13 Million Signups, by using “Lore”.