Currently, I am pursuing a Master of Science in Marketing at the McCombs School of Business, gaining extensive knowledge in data analysis, programming languages, data visualization tools, and pricing strategies.
I've transformed qualitative repositioning hypotheticals into quantitative market analyses using conjoint analysis and Sawtooth software, while also conducting A/B tests to measure sales data and marketing impacts.
My work analyzing food delivery data with R has generated insights into restaurant industry trends and consumer preferences across cuisine types.
This academic experience has deepened my understanding of consumer behavior principles and psychological frameworks, enabling me to develop data-driven marketing strategies that drive measurable results.